Born in the dew. Raised by the internet.Cat energy / $MDC
MountainDew Cat
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02 / The roadmap
Mountain Dew Cat · $MDC

FOLLOWTHE CURRENT.

No straight lines in a green ocean. Four creative chapters for Mountain Dew Cat, from a single ripple to a world of its own.

01
Phase 01 / Make a splash

THE FIRST
RIPPLE.

Every strange little internet universe begins with one image worth passing around. This one begins in green.

Bring Mountain Dew Cat into the world

Open the green room on X and Telegram

Set the tone with original art and the first memes

02
Phase 02 / Find our people

THE GREEN
ROOM.

Turn a passing glance into an inside joke. Give the people who get it somewhere to make it their own.

Grow a culture of remixes and community memes

Host creative prompts and gallery drops

Let the community shape the language of MDC

03
Phase 03 / Turn it up

FULL
IMMERSION.

Take the cat beyond the first frame. New scenes, new formats, the same deeply unbothered energy.

Release new character worlds and visual stories

Explore collaborations with internet-native artists

Take the green current into more corners of the feed

04
Phase 04 / Keep it strange

NO DRY
LAND.

The best memes never sit still. Keep experimenting, keep listening, and leave room for the wonderfully unexpected.

Build a living archive of community creativity

Explore community-led experiences

Keep making things worth sharing

A creative direction, not a fixed timetable. The current can change.

The destination: stay unmistakably MDC.
Mountain Dew Cat riding a luminous green splash

THE PLAN IS GREEN.
THE CAT IS CALM.

GET IN.
GET GREEN.

The internet is a strange place.
You found your kind of strange.

Enter the green room